What Is Hummingbird?
Hummingbird is designed for speed and precision. The algorithm will deliver faster search query results that are more accurate according to what the user is looking for. Hummingbird is built around semantic search, meaning that it is focused on user intent rather than individual keywords and phrases.
What Google is doing with Hummingbird is revamping the search experience so that whole sentences, not just groups of words, are understood and taken into account in order to deliver better results. Google wants to return pages in search results that match the entire meaning of the query, rather than pages that rank well for just a few of the words. Unlike Google’s Penguin and Panda updates, which were additions to their previous algorithm, Hummingbird is a total replacement of their algorithm. Hummingbird actually marks the first time since 2001 that a Google algorithm has been so dramatically rewritten.
How Will Hummingbird Change SEO Efforts?
With the introduction of Hummingbird, Google has demonstrated an increased ability to handle complicated search queries. This also means that Google has gotten much better at indexing documents on the Web and understanding how they relate to difference search queries.
The move towards semantic search shows that Google is stepping up their efforts to weed out cheap content and irrelevant pages from search results. As far as SEO is concerned, it is now more important than ever to create content designed to engage customers rather than concerning yourself with ranking for specific keywords.
If your SEO efforts all along have been to create content that is helpful, engaging, and valuable to users then there shouldn’t be many changes to what you have been doing.
If your SEO efforts have been to target specific keywords using cheap content that is so boring you wouldn’t even read it, then it’s time to take a different approach.
Here are some things to consider when creating content for your website going forward:
- Trust and authority are now king. Be the authority within your niche that users turn to for content that helps them solve problems or teaches them something new.
- Create conversational content. With more users searching on their mobile device with voice searches, think about how a user would verbally search for something and do your best to tailor content accordingly.
- Create content that answers user’s questions. Hummingbird is designed to deliver the best answers to very specific questions. If you create content around answering specific questions, Google will recognize this and see your content as being highly relevant.
Above all, Hummingbird is supposed to make search better for both users and website owners who produce quality content. If you have any more questions about Hummingbird feel free to ask in the comments section and I will do my best to respond to everyone!